Cultural Relevance is Increasing Overall – How is Your Brand Keeping Up?
Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and the percent change from the first half to second half of 2022. Cultural relevance has a strong impact on brand perception, purchase intent, and overall ad effectiveness....
Limited-Time Offer – Buy 1, Get 1 Free Ad Testing
BUY 1, GET 1 FREE This is a great time for agencies and brands to leverage the CIIM™ tool to test Cultural Relevancy & DEI in all Mass Market and Multicultural & Inclusive targeted and in-language campaigns, to: Gauge cultural relevance of ads under...
Webinar: ANA Measurement & Accountability Conference
SESSION 13 from Event Designs New York, Inc. on Vimeo. ANA Measurement & Accountability Conference – September 14-16, 2022 Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales Speakers: Carlos Santiago,...
Hispanic Marketing Council: Navigating an Increasingly Critical Hispanic Cultural Environment
Where is Hispanic Culture in Marketing in 2022? New research shows that Hispanic consumers, especially Gen Zers, are demanding more from brands that must adapt to new expectations or get left behind. The Cultural Inclusion Accelerator™’s measurement tools –Cultural...