The Most Culturally Inclusive Brands of 2022 (Video Recording)

by | Feb 16, 2023 | Featured, Webinar

The Cultural Inclusion Accelerator™ created this study with the power of CIIM™ (Cultural Insights Impact Measure™) and the DEI Accelerator™ to rank the Top 100 Brands. Watch awards be given out in the following categories:

  • Asian
  • Black
  • Hispanic English Media Viewers
  • Hispanic Spanish Media Viewers
  • LGBTQ
  • People with Disabilities
  • Overall #1 Multicultural Inclusive Brand
  • #1 in Ad Effectiveness
  • #1 in Diversity, Equity, Inclusion, & Belonging

Thank you to all our presenters! Look below for a full methodology and awards deck.

Related articles

Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution