Testimonials
Gatorade: Kalen Thornton (#1 Most Culturally Inclusive Brand)
Kalen Thornton, Vice President of Sports, Entertainment, and Gaming at Gatorade, speaks about the...
The Ad Council: Heidi Arthur
Heidi Arthur, Chief Campaign Development Officer at The Ad Council, speaks about the team's effort...
Lysol: Gary Osifchin
Gary Osifchin, Chief Marketing Officer and GM, Hygiene US at Lysol, speaks about the team's effort...
Gatorade: Kalen Thornton
Kalen Thornton, Vice President of Sports, Entertainment, and Gaming at Gatorade, speaks about the...
Indeed: Jennifer Warren
Jennifer Warren, Vice President of Global Brand Marketing at Indeed, speaks about the team's...
Walmart: William White
William White, Chief Marketing Officer at Walmart, speaks about the team's effort to achieve the...
Target: Maurice Cooper
Maurice Cooper, Senior Vice President Marketing - Guest and Brand Experience at Target, speaks...
Ulta Beauty: Karla Davis
Karla Davis, Vice President of Integrated Marketing & Media at Ulta Beauty, speaks about the...
McDonald’s: Elizabeth Campbell
Elizabeth Campbell, Senior Director of Cultural Engagement Strategy at McDonald's, speaks about...
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution