Media Solutions

WHAT IS IT?

The Diverse Media Multiplier™, one of the metrics offered by the Cultural Inclusion Accelerator™, measures the potential lift on trust and purchase intent derived from consumers’ affinity with various media – whether diverse-owned, MC&I targeted media, and non-diverse owned or non-MC&I targeted media.

DIVERSE MEDIA ATTRIBUTES

Voices

Affinity

Impact

Diverse-owned and Targeted Media outperforms General Market Media​

44-52%

Lift Purchase Intent

35-41%

Lift Recommendation

29-39%

Lift Gather Information

38-56%

Lift Trust

Our Methodology

Media

  • TV, CTV, Streaming​
  • Digital/Mobile​
  • Print – Newspaper, Magazine​
  • Audio

Segments

  • Asian
  • Black
  • Hispanic
  • LGBTQ

Ownership Type

  • Diverse-Owned
  • Diverse Targeted
  • Foreign-Owned & Targeted
  • General Market Media

Diverse Media Multiplier by the Numbers

Media Entities

470+

outlets

Evaluations

80K

evaluations

Respondents

20K

respondents

Solutions

CONTACT US FOR MORE INFORMATION REGARDING OUR CURRENT SOLUTIONS

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