Media Solutions

WHAT IS IT?

The Diverse Media Multiplier™, one of the metrics offered by the Cultural Inclusion Accelerator™, measures the potential lift on trust and purchase intent derived from consumers’ affinity with various media – whether diverse-owned, MC&I targeted media, and non-diverse owned or non-MC&I targeted media.

DIVERSE MEDIA ATTRIBUTES

Diverse-owned and Targeted Media outperforms General Market Media​

38-56%

Lift Purchase Intent

27-52%

Lift Recommendation

27-49%

Lift Gather Information

Our Methodology

Media

  • TV, CTV, Streaming​
  • Digital/Mobile​
  • Print – Newspaper, Magazine​
  • Audio

Segments

  • Asian
  • Black
  • Hispanic
  • LGBTQ

Ownership Type

  • Diverse-Owned
  • Diverse Targeted
  • Foreign-Owned & Targeted
  • General Market Media

Diverse Media Multiplier by the Numbers

Media Entities

300+

outlets

Evaluations

40K

evaluations

Respondents

10K

respondents

Solutions

CONTACT US FOR MORE INFORMATION REGARDING OUR CURRENT SOLUTIONS

3 + 11 =

Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution