Media Solutions
WHAT IS IT?
DIVERSE MEDIA ATTRIBUTES
Voices
Affinity
Impact
Diverse-owned and Targeted Media outperforms General Market Media
30-107%
Lift Purchase Intent
38-82%
Lift Recommendation
35-51%
Lift Gather Information
Our Methodology
Media
- TV, CTV, Streaming
- Digital/Mobile
- Print – Newspaper, Magazine
- Audio
Segments
- Asian
- Black
- Hispanic
- LGBTQ
Ownership Type
- Diverse-Owned
- Diverse Targeted
- Foreign-Owned & Targeted
- General Market Media
Diverse Media Multiplier by the Numbers
Media Entities
200+
outlets
Evaluations
14K
evaluations
Respondents
5.2K
respondents
Solutions
CONTACT US FOR MORE INFORMATION REGARDING OUR CURRENT SOLUTIONS
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution