Media Solutions
WHAT IS IT?
urVETTED Media (powered by the MIM) measures the potential lift on trust and purchase intent derived from consumers’ affinity with various media – whether diverse-owned, MC&I targeted media, and non-diverse owned or non-MC&I targeted media.
MEDIA ATTRIBUTES
Voices
Affinity
Impact
Diverse-owned and Targeted Media outperforms General Market Media
47-57%
Lift Purchase Intent
34-53%
Lift Recommendation
31-41%
Lift Gather Information
43-57%
Lift Trust
Our Methodology
Media
- TV, CTV, Streaming
- Digital/Mobile
- Print – Newspaper, Magazine
- Audio
Segments
- Asian
- Black
- Hispanic
- LGBTQ
Ownership Type
- Diverse-Owned
- Diverse Targeted
- Foreign-Owned & Targeted
- General Market Media
Media Impact Multiplier by the numbers
Media Entities
600+
outlets
Evaluations
100K
evaluations
Respondents
24K
respondents
Custom Solutions
Insights and validation, your way. Tailored research and reporting for unique client needs. Combine any urVETTED tools to create customized solutions for your specific challenges, from global campaign launches to integrated multi-tool analysis.