Media Solutions
WHAT IS IT?
The value of Diverse Targeted/Owned Media study aims to measure the potential lift in affinity, trust, and potential sales generated by diverse targeted/owned media outlets in relationship to non-diverse targeted/owned media. Our studies have found that diverse owned media lifts brand trust, ads relevancy, and purcahse intent.

DIVERSE MEDIA ATTRIBUTES

Voices

Affinity

Impact
Our Methodology
Diverse owned/targeted and diverse targeted media entities were chosen based on MAVEN’s classifications of certified diverse-owned/diverse targeted media entities. The selection process also considered non-endemic networks, national, DMA-specific reach.
Phase 1: Affinity Multiplier
Measured the level of affinity connection in terms of uniqueness, values, trust generated by Diverse Owned/Targeted media entities
Medium
Ownership
27K
Respondents Among 5+ Segments
Phase 2: Putting Ads in Context of Diverse Media
Measured the impact that various levels of culturally relevant ads may have on purchase intent when placed in Diverse Owned/Targeted vs. non-Diverse Owned/non-Targeted media
Medium
Ownership
50K
Respondents Among 5+ Segments