Decoding the Value of Culture & DEI
Stronger Cultural Relevance = Greater Advertising ROI
Over 1 Million Cultural Evaluations Across Ads, Shows, and Movies
Culture Enhances Ad Effectiveness KPIs
CIIM™ Has Proven That Cultural Relevance Is Good for Consumers And Good for Brands’ Growth
Guiding Brands to Effect Social Change Through Authentic Reflections in Communications & Content
We are Passionate About Uncovering Powerful Cultural and Diversity Insights to Lift Brands’ Trust, Sales, and Loyalty
Culture Drives Viewers’ Content Preference
Cultural Inclusion Acceleratorᵀᴹ
We innovate inclusive measurement solutions that enable every marketer to see and act on each consumer’s authenticity. We are passionate about uncovering powerful cultural and diversity insights to lift brands’ trust, sales, and loyalty.
CULTURaL INCLUSION Acceleratorᵀᴹ Applications
Media Network & Content Developers
Media Planning Agencies
Culture Significantly enhaNces SALES LIFT
Other campaign effectiveness factors
Cultural relevance (CIIM™) and the persuasiveness it generates account for 66% of campaigns’ sales lift
CULTURAL RELEVANCE BOOSTS
AD EFFECTIVENESS KPIs
Culturally relevant advertising increases overall likeability
Culturally relevant advertising increases overall brand interest
Culturally relevant advertising increases overall brand recommendation
Culturally relevant advertising increases overall purchase intent
Culturally relevant advertising increases overall brand perception
WE TESt 7 Segments
General Population Weighted
People with Disabilities
ROBUST NORMS ACROSS 14 Categories and 66+ subcategories
Webinar & Insights
PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million...
SESSION 13 from Event Designs New York, Inc. on Vimeo. ANA Measurement & Accountability...
The 20th Annual Hispanic Television Summit explores the multiple ways that television programming...