Decoding the Value of Culture & Inclusion

Stronger Cultural Relevance = Greater Advertising ROI

Over 1 Million Cultural Evaluations Across Ads, Shows, and Movies

Culture Enhances Ad Effectiveness KPIs

CIIM™ Has Proven That Cultural Relevance Is Good for Consumers And Good for Brands’ Growth

Guiding Brands to Effect Social Change Through Authentic Reflections in Communications & Content

We are Passionate About Uncovering Powerful Cultural and Inclusivity Insights to Lift Brands’ Trust, Sales, and Loyalty

Culture Drives Viewers’ Content Preference

CONSUMERS WANT MORE FROM BRANDS

Name: CULTURAL INCLUSION ACCELERATOR
Address: US

Culture Significantly enhaNces SALES LIFT

Other campaign effectiveness factors

Cultural relevance (CIIM™) and the persuasiveness it generates account for 66% of campaigns’ sales lift

WHEN COMBINED, CULTURE AND INCLUSION SIGNIFICANTLY LIFT BRAND GROWTH

Purchase Intent

7x

Brand Trust

23x

Brand Opinion

24x

Recommend

7x

Top 25% Cultural Inclusion ScoreTM spots lift over bottom 25% Cultural Inclusion Score™ spots

Cultural Inclusion Acceleratorᵀᴹ (a urVETTED company)

Our mission is to deliver actionable validation, vetted by humans and supported by AI, across creative, media, and creators. We transform cultural and inclusion measurements into the confidence to move forward and the proof that inclusion equals growth.

CULTURaL INCLUSION Acceleratorᵀᴹ Applications



Advertisers



Media Network & Content Developers



DEI-Marketing Leaders



Media Planning Agencies



Creative Agencies

WE Value



Innovation



Accuracy



Representation



Truth Seeking



Exploration



Cultural Respect



Path Building

Testimonials

“We know that this next generation is more diverse than the one before them, so we really lean in to make sure that we are showing our customers that we see them, we hear them, and we’re here to serve them.”

“This award reflects our commitment to connect with all our customers at Home Depot. We believe that we make meaningful connections by serving our communities, understanding our customers, and reflecting them in everything we do and in all our communications, both inside and outside of our stores.”

– Molly Battin, CMO at The Home Depot

*The appearance of any person or company on this webpage does not constitute its endorsement of the Cultural Inclusion Accelerator™