Most Culturally Inclusive Brands of 2023
THE CULTURAL INCLUSION ACCELERATOR &
ANA’s AIMM CONGRATULATE
the WINNERS of the
MOST INCLUSIVE BRANDS
of 2023!
Among 120 brands evaluated in
300K ad evaluations against
80K consumers from 7 different segments
Brands with above-average cultural relevance and positive DEI reflections increase
PURCHASE INTENT BY 5X!
Click on each box to see the top 50 brands per category and hear from winning brands senior leaders on what it takes to create BEST-IN-CULTURE CAMPAIGNS.
Gen Pop
Watch an example of The Home Depot’s work here: The Home Depot Powerful Woman (youtube.com)
Watch an example of Disney Experience’s work here: Disney Thrills Us Like (youtube.com)
TOP 50 IN THE GEN POP CATEGORY
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Multicultural & Inclusive
Watch examples of The Ad Council’s past work here: Love, Your Mind :60 | Adult Mental Health (youtube.com)
TOP 50 IN THE MULTICULTURAL & INCLUSIVE CATEGORY
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Ad Effectiveness
Watch an example of Tide’s work here: Tide Power Pods TV Spot, ‘You’re Gonna Need More Tide’ Featuring Kumail Nanjiani – iSpot.tv
Watch an example of Lysol’s work here: Lysol Laundry Sanitizer TV Spot, ‘Dad’s Socks’ – iSpot.tv
TOP 50 IN THE AD EFFECTIVENESS CATEGORY
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Asian
Watch an example of McDonald’s work here: McDonald’s + Karen X Cheng — Lunar New Year 2023 – YouTube
Watch an example of Lexus’ work here: Lexus RX TV Spot, ‘The Drive Within Us’ Featuring Daniel Dae Kim [T1] – iSpot.tv
TOP 50 IN THE ASIAN CATEGORY
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Black
Watch an example of Ulta Beauty’s work: Celebrate | Ulta Beauty – YouTube
Watch an example of Nissan’s work here:
TOP 50 IN THE BLACK CATEGORY
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Hispanic English
Watch an example of Expedia’s work here: Expedia TV Spot, ‘Plates: Price Drop Protection’ – iSpot.tv
Watch an example of AT&T’s work here: AT&T TV Spot, ‘Connect With Your Roots’ – iSpot.tv
TO 50 IN THE HISPANIC ENGLISH CATEGORY
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Hispanic Spanish
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TOP 50 IN THE HISPANIC SPANISH CATEGORY
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LGBTQ
Watch an example of Converse’s work here: Proud To Be | Converse Pride 2023 – YouTube
TOP 50 IN THE LGBTQ+ CATEGORY
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People with Disabilities
TOP 50 IN THE PEOPLE WITH DISABILITIES CATEGORY
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White Non-Hispanic
Watch an example of The Home Depot’s work here: Supporting Communities Impacted by Natural Disasters | The Home Depot Foundation – YouTube
TOP 50 IN THE WHITE NON-HISPANIC CATEGORY
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Let’s continue to raise the bar on genuine consumer portrayals and end biases in ads to inspire change, create an inclusive society & accelerate brand growth!
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution