Most Culturally Inclusive Brands of 2023

THE CULTURAL INCLUSION ACCELERATOR &
ANA’s AIMM CONGRATULATE
the WINNERS of the
MOST INCLUSIVE BRANDS
of 2023!

Among 120 brands evaluated in
300K ad evaluations against
80K consumers from 7 different segments

NEW METHODOLOGY

Brands with above-average cultural relevance and positive DEI reflections increase
PURCHASE INTENT BY 5X!

Click on each box to see the top 50 brands per category and hear from winning brands senior leaders on what it takes to create BEST-IN-CULTURE CAMPAIGNS.

Gen Pop

Watch an example of The Home Depot’s work here: The Home Depot Powerful Woman (youtube.com)

Watch an example of Disney Experience’s work here: Disney Thrills Us Like (youtube.com)

TOP 50 IN THE GEN POP CATEGORY

  1. Home Depot
  2. Dove
  3. Walt Disney World
  4. JCPenney
  5. Kohl’s
  6. Walmart
  7. Gatorade
  8. MasterCard
  9. USAA
  10. Ad Council
  11. Starbucks
  12. Walgreens
  13. Tide
  14. Huggies
  15. Burger King
  16. Crest
  17. L’Oreal
  18. PetSmart
  19. Hyundai
  20. Macy’s
  21. Lowe’s
  22. Purina
  23. Wendy’s
  24. Lysol
  25. Coca-Cola
  1. Ulta Beauty
  2. Clorox
  3. Domino’s
  4. Listerine
  5. Dick’s Sporting Goods
  6. Target
  7. Subway
  8. McDonald’s
  9. AT&T
  10. Denny’s
  11. Cheerios
  12. Amazon
  13. Expedia
  14. Jameson
  15. Colgate
  16. Air Wick
  17. Chick-Fil-A
  18. Bud Light
  19. Levi’s
  20. Indeed
  21. Chase
  22. Apple
  23. Ford
  24. State Farm
  25. Google
Multicultural & Inclusive

Watch examples of The Ad Council’s past work here: Love, Your Mind :60 | Adult Mental Health (youtube.com)

TOP 50 IN THE MULTICULTURAL & INCLUSIVE CATEGORY

  1. Home Depot
  2. Dove
  3. Ad Council
  4. Walt Disney World
  5. Walmart
  6. JCPenney
  7. Kohl’s
  8. Starbucks
  9. MasterCard
  10. Walgreens
  11. Burger King
  12. Gatorade
  13. Huggies
  14. McDonald’s
  15. L’Oreal
  16. Ulta Beauty
  17. Tide
  18. Crest
  19. Macy’s
  20. USAA
  21. Coca-Cola
  22. Target
  23. Listerine
  24. Lysol
  25. AT&T
  1. Hyundai
  2. Air Wick
  3. Lowe’s
  4. Clorox
  5. Wendy’s
  6. Subway
  7. Domino’s
  8. Purina
  9. Cheerios
  10. PetSmart
  11. Colgate
  12. Indeed
  13. Dick’s Sporting Goods
  14. Chase
  15. Febreze
  16. Levi’s
  17. State Farm
  18. Wells Fargo
  19. Modelo
  20. Denny’s
  21. Expedia
  22. Apple
  23. Amazon
  24. Nissan
  25. Ford
Ad Effectiveness

Watch an example of Tide’s work here: Tide Power Pods TV Spot, ‘You’re Gonna Need More Tide’ Featuring Kumail Nanjiani – iSpot.tv

Watch an example of Lysol’s work here: Lysol Laundry Sanitizer TV Spot, ‘Dad’s Socks’ – iSpot.tv

TOP 50 IN THE AD EFFECTIVENESS CATEGORY

  1. Lysol
  2. Home Depot
  3. Tide
  4. Clorox
  5. Febreze
  6. Wendy’s
  7. Crest
  8. Gatorade
  9. Dove
  10. Domino’s
  11. MasterCard
  12. Listerine
  13. Walt Disney World
  14. Colgate
  15. USAA
  16. Subway
  17. Target
  18. Honda
  19. Burger King
  20. Amazon
  21. Apple
  22. Ad Council
  23. Oreo
  24. McDonald’s
  25. Walmart
  1. Downy
  2. Lowe’s
  3. Snickers
  4. Indeed
  5. PetSmart
  6. Cheerios
  7. Huggies
  8. Skechers
  9. Google
  10. Pringles
  11. Levi’s
  12. Jameson
  13. Carvana
  14. Kraft
  15. Coca-Cola
  16. Hulu
  17. Walgreens
  18. Air Wick
  19. T-Mobile
  20. Dick’s Sporting Goods
  21. Samsung
  22. Taco Bell
  23. Neutrogena
  24. Nissan
  25. HBO MAX
Asian

Watch an example of McDonald’s work here: McDonald’s + Karen X Cheng — Lunar New Year 2023 – YouTube

Watch an example of Lexus’ work here: Lexus RX TV Spot, ‘The Drive Within Us’ Featuring Daniel Dae Kim [T1] – iSpot.tv

TOP 50 IN THE ASIAN CATEGORY

    1. McDonald’s
    2. TD Bank
    3. Lexus
    4. Home Depot
    5. Walgreens
    6. USAA
    7. Levi’s
    8. Walmart
    9. Kohl’s
    10. Coca-Cola
    11. Dove
    12. Huggies
    13. Listerine
    14. Honda
    15. Visa
    16. Starbucks
    17. JCPenney
    18. Walt Disney World
    19. Burger King
    20. Indeed
    21. MasterCard
    22. Ad Council
    23. L’Oreal
    24. Citi Bank
    25. Crest
    1. Air Wick
    2. Apple
    3. Microsoft
    4. AT&T
    5. Samsung
    6. American Express
    7. Chase
    8. Google
    9. Dick’s Sporting Goods
    10. Macy’s
    11. Wells Fargo
    12. Tide
    13. Lysol
    14. Fidelity
    15. Purina
    16. Bank Of America
    17. Pringles
    18. American Family Insurance
    19. Domino’s
    20. Bud Light
    21. Neutrogena
    22. Ulta Beauty
    23. Clorox
    24. Old Spice
    25. Converse
Black

Watch an example of Ulta Beauty’s work: Celebrate | Ulta Beauty – YouTube

Watch an example of Nissan’s work here: 

TOP 50 IN THE BLACK CATEGORY

  1. Dove
  2. Ulta Beauty
  3. Nissan
  4. Listerine
  5. Home Depot
  6. Walt Disney World
  7. Clorox
  8. Gatorade
  9. Dick’s Sporting Goods
  10. Kohl’s
  11. Walgreens
  12. Walmart
  13. Febreze
  14. Starbucks
  15. Burger King
  16. JCPenney
  17. Subway
  18. Ad Council
  19. Tide
  20. Macy’s
  21. Wendy’s
  22. USAA
  23. Target
  24. Lysol
  25. State Farm
  1. McDonald’s
  2. MasterCard
  3. Levi’s
  4. Air Wick
  5. Huggies
  6. Cheerios
  7. Taco Bell
  8. Microsoft
  9. Lowe’s
  10. Hulu
  11. Chase
  12. Hyundai
  13. Colgate
  14. Visa
  15. Aflac
  16. Amazon
  17. Wells Fargo
  18. Crest
  19. Capital One
  20. DoorDash
  21. Toyota
  22. AT&T
  23. Snickers
  24. Coca-Cola
  25. Google
Hispanic English

Watch an example of Expedia’s work here: Expedia TV Spot, ‘Plates: Price Drop Protection’ – iSpot.tv

Watch an example of AT&T’s work here: AT&T TV Spot, ‘Connect With Your Roots’ – iSpot.tv

TO 50 IN THE HISPANIC ENGLISH CATEGORY

  1. AT&T
  2. Modelo
  3. Expedia
  4. JCPenney
  5. Crest
  6. PetSmart
  7. L’Oreal
  8. Ad Council
  9. Starbucks
  10. Home Depot
  11. Levi’s
  12. Gatorade
  13. Walmart
  14. Oreo
  15. Walt Disney World
  16. Dove
  17. MasterCard
  18. Domino’s
  19. Purina
  20. Dick’s Sporting Goods
  21. Denny’s
  22. Ulta Beauty
  23. Macy’s
  24. Kohl’s
  25. Colgate
  1. Tide
  2. Jameson
  3. USAA
  4. Coca-Cola
  5. Burger King
  6. Target
  7. Hyundai
  8. Lysol
  9. Fidelity
  10. Huggies
  11. Best Buy
  12. Febreze
  13. Subway
  14. Microsoft
  15. Samsung
  16. Cheerios
  17. Wells Fargo
  18. Neutrogena
  19. McDonald’s
  20. Walgreens
  21. Bud Light
  22. Apple
  23. Lowe’s
  24. Clorox
  25. Finish
Hispanic Spanish

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TOP 50 IN THE HISPANIC SPANISH CATEGORY

  1. Dish Latino
  2. Corona
  3. Walmart
  4. Home Depot
  5. AARP
  6. Lowe’s
  7. Ad Council
  8. Wendy’s
  9. Modelo
  10. Walt Disney WorldMasterCard
  11. Target
  12. Dove
  13. Gatorade
  14. Hyundai
  15. Expedia
  16. Denny’s
  17. Coca-Cola
  18. Jeep
  19. Colgate
  20. Kohl’s
  21. Burger King
  22. American Express
  23. Skechers
  24. Chase
  1. Air Wick
  2. Glade
  3. Starbucks
  4. Walgreens
  5. Ford
  6. Chick-Fil-A
  7. Samsung
  8. T-Mobile
  9. State Farm
  10. Amazon
  11. Taco Bell
  12. Kaiser Permanente
  13. Oreo
  14. Listerine
  15. Lysol
  16. Domino’s
  17. Cheerios
  18. Wells Fargo
  19. Snickers
  20. Sonic Drive-In
  21. AT&T
  22. PetSmart
  23. Lexus
  24. McDonald’s
  25. Clorox
LGBTQ

Watch an example of Converse’s work here: Proud To Be | Converse Pride 2023 – YouTube

TOP 50 IN THE LGBTQ+ CATEGORY

  1. Converse
  2. Levi’s
  3. TD Bank
  4. Walt Disney World
  5. Dove
  6. JCPenney
  7. Ulta Beauty
  8. Home Depot
  9. Crest
  10. L’Oreal
  11. Burger King
  12. MasterCard
  13. Walgreens
  14. Dick’s Sporting Goods
  15. Macy’s
  16. Kohl’s
  17. Listerine
  18. Cheerios
  19. Walmart
  20. Gatorade
  21. Hyundai
  22. McDonald’s
  23. Kaiser Permanente
  24. Ad Council
  25. HBO MAX
  1. USAA
  2. AT&T
  3. Oreo
  4. Air Wick
  5. Microsoft
  6. PetSmart
  7. Bank Of America
  8. Purina
  9. Starbucks
  10. Coca-Cola
  11. Tide
  12. Capital One
  13. Best Buy
  14. DoorDash
  15. Citi Bank
  16. American Express
  17. Verizon
  18. Domino’s
  19. Expedia
  20. Amazon
  21. Huggies
  22. Dupixent
  23. Lowe’s
  24. Clorox
  25. Hulu
People with Disabilities

TOP 50 IN THE PEOPLE WITH DISABILITIES CATEGORY

  1. Dove
  2. Apple
  3. Kohl’s
  4. Home Depot
  5. USAA
  6. JCPenney
  7. Walgreens
  8. Huggies
  9. Tide
  10. Lysol
  11. Listerine
  12. Starbucks
  13. Purina
  14. Cheerios
  15. Walt Disney World
  16. Macy’s
  17. Clorox
  18. Hyundai
  19. Oreo
  20. Levi’s
  21. Wendy’s
  22. Walmart
  23. McDonald’s
  24. Gatorade
  25. Ad Council
  1. Coca-Cola
  2. Burger King
  3. Domino’s
  4. Dick’s Sporting Goods
  5. PetSmart
  6. MasterCard
  7. L’Oreal
  8. Crest
  9. Aflac
  10. Microsoft
  11. Jameson
  12. Target
  13. Google
  14. State Farm
  15. Kraft
  16. Amazon
  17. Verizon
  18. Finish
  19. Snickers
  20. Visa
  21. Bud Light
  22. Taco Bell
  23. Febreze
  24. Lowe’s
  25. Meta
White Non-Hispanic

Watch an example of The Home Depot’s work here: Supporting Communities Impacted by Natural Disasters | The Home Depot Foundation – YouTube

TOP 50 IN THE WHITE NON-HISPANIC CATEGORY

  1. Home Depot
  2. USAA
  3. JCPenney
  4. Huggies
  5. Purina
  6. Walt Disney World
  7. Kohl’s
  8. PetSmart
  9. Dove
  10. Walgreens
  11. Crest
  12. Tide
  13. Dick’s Sporting Goods
  14. Walmart
  15. Gatorade
  16. Starbucks
  17. L’Oreal
  18. Hyundai
  19. DoorDash
  20. Levi’s
  21. Jameson
  22. Macy’s
  23. MasterCard
  24. Coca-Cola
  25. Amazon
  1. Subway
  2. Burger King
  3. Bud Light
  4. Apple
  5. Wendy’s
  6. Lysol
  7. Lowe’s
  8. Aflac
  9. Ad Council
  10. Skechers
  11. Cheerios
  12. Expedia
  13. Domino’s
  14. McDonald’s
  15. Chick-Fil-A
  16. Clorox
  17. AT&T
  18. Verizon
  19. Listerine
  20. Indeed
  21. Denny’s
  22. Banner Health
  23. Dupixent
  24. Pepsi
  25. Mattress Firm

Let’s continue to raise the bar on genuine consumer portrayals and end biases in ads to inspire change, create an inclusive society & accelerate brand growth!