Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution
Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and the percent change from the first half to second half of 2022. Cultural relevance has a strong impact on brand perception, purchase intent, and overall ad effectiveness....
How do marketers’ message to consumers at a time where prices are rising faster than they have in decades? In this post, we’ll break down the latest numbers on how multicultural consumers are responding to price fluctuations in the economy with the bimonthly survey...
