Cultural Relevance Drives In-Market Performance

PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...
PRESS: New Report Shows that Hispanics Feel Invisible and Stereotyped in TV & Movies
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — As National Hispanic Heritage Month kicks off, a time of celebration,...
For Your Consideration: 2022 Emmy Nominees & Awards
The 74th Primetime Emmy Awards air on September 12th, but with all of the ongoing news about DEI and fair and accurate representation of diverse groups circling the advertising and entertainment industries, how do this year’s nominations measure up? Here is the second...