Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution

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Most Culturally Effective Brands Overview

by Cultural Inclusion Accelerator | Feb 6, 2025 | Uncategorized

“Brands with above-average cultural relevance and strong Authentic Inclusion scores can drive purchase intent up to 7 times higher. It’s time to demand authentic consumer portrayals, eliminate biases in advertising, and inspire meaningful change—because...

Cultural Relevance Drives In-Market Performance

by Cultural Inclusion Accelerator | Dec 18, 2024 | Uncategorized

PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood

PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood

by Cultural Inclusion Accelerator | Oct 4, 2022 | Featured, Uncategorized

Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...
PRESS: New Report Shows that Hispanics Feel Invisible and Stereotyped in TV & Movies

PRESS: New Report Shows that Hispanics Feel Invisible and Stereotyped in TV & Movies

by Cultural Inclusion Accelerator | Sep 20, 2022 | Uncategorized

This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — As National Hispanic Heritage Month kicks off, a time of celebration,...
For Your Consideration: 2022 Emmy Nominees & Awards

For Your Consideration: 2022 Emmy Nominees & Awards

by Cultural Inclusion Accelerator | Sep 6, 2022 | Uncategorized

The 74th Primetime Emmy Awards air on September 12th, but with all of the ongoing news about DEI and fair and accurate representation of diverse groups circling the advertising and entertainment industries, how do this year’s nominations measure up? Here is the second...
Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media

Deficient Metrics Drive Vicious Circle in Lower Ad Spending on Diverse Media

by Cultural Inclusion Accelerator | Aug 4, 2022 | Uncategorized

Written by Rob Williams CANNES – The media and marketing industry has touted the importance of including under-represented people in advertising and content, but they don’t have the right tools to measure those efforts, said Lisette Arsuaga, cofounder of the Alliance...
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Recent Posts

  • Most Culturally Effective Brands Overview
  • Cultural Relevance Drives In-Market Performance
  • AIMM Reveals America’s First Every Most Culturally Inclusive Brands Awards
  • Association of National Advertisers (ANA): Bob Liodice
  • Gatorade: Kalen Thornton (#1 Most Culturally Inclusive Brand)
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