Cultural Relevance Drives In-Market Performance

Impact of Culture and DEI

PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...
PRESS: New Report Shows that Hispanics Feel Invisible and Stereotyped in TV & Movies
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — As National Hispanic Heritage Month kicks off, a time of celebration,...