Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers × Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media...
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — As National Hispanic Heritage Month kicks off, a time of celebration,...
The 74th Primetime Emmy Awards air on September 12th, but with all of the ongoing news about DEI and fair and accurate representation of diverse groups circling the advertising and entertainment industries, how do this year’s nominations measure up? Here is the second...
Written by Rob Williams CANNES – The media and marketing industry has touted the importance of including under-represented people in advertising and content, but they don’t have the right tools to measure those efforts, said Lisette Arsuaga, cofounder of the Alliance...
At this year’s Upfronts, we’ll once again hear about the networks’ new and renewed shows, but how much does this mean to our audiences? What do we know about shows’ relevance to diverse viewers? Until now, not much – today, every network is getting a report...