BUY 1, GET 1 FREE
This is a great time for agencies and brands to leverage the CIIM™ tool to test Cultural Relevancy & DEI in all Mass Market and Multicultural & Inclusive targeted and in-language campaigns, to:
- Gauge cultural relevance of ads under development to guide final outcome
- Learn how your ad stacks in your category and across 7 segments – Asian, Black, Hispanic (English & Spanish), LGBTQ, White Non-Hispanic, & General Population Weighted
- Understand how reflective of DEI attributes your campaign is
- Establish brand performance baselines
- Measure your ads up against cultural attributes such as Respect, Cultural Values, Role Models, Cultural Celebration, and more
- Boost your ad effectiveness in categories such as purchase intent, brand perception, recommendation score, and more
Take advantage of this limited time promotion through April 15. It applies only to a total of 2 ads (1 bought, 1 free) tested through CIIM™.
Please contact the CIIM™ Team at [email protected] to submit creative.