Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution
With upfronts a month away, the importance of accurate cultural portrayals in content to enhance brands’ cultural relevancy could not be timelier. CIIM tests of over 500 broadcast programming, streaming shows, digital native channels, and big screen movies,...
– A fresh discussion on the latest trends and growing importance of accurate cultural portrayals in ads and content as these impact brands’ trust and sales growth. – Explore how brands are tracking against 2021 and cultural relevancy/DEI goals while...
