Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution

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AIMM Reveals America’s First Every Most Culturally Inclusive Brands Awards

AIMM Reveals America’s First Every Most Culturally Inclusive Brands Awards

by Cultural Inclusion Accelerator | Mar 29, 2023 | Event, Featured

New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic,...
The Most Culturally Inclusive Brands of 2022 (Video Recording)

The Most Culturally Inclusive Brands of 2022 (Video Recording)

by Cultural Inclusion Accelerator | Feb 16, 2023 | Featured, Webinar

The Cultural Inclusion Accelerator™ created this study with the power of CIIM™ (Cultural Insights Impact Measure™) and the DEI Accelerator™ to rank the Top 100 Brands. Watch awards be given out in the following categories: Asian Black Hispanic English Media Viewers...
Cultural Relevance is Increasing Overall – How is Your Brand Keeping Up?

Cultural Relevance is Increasing Overall – How is Your Brand Keeping Up?

by Cultural Inclusion Accelerator | Jan 25, 2023 | Event, Featured, Insights, Webinar

Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and the percent change from the first half to second half of 2022. Cultural relevance has a strong impact on brand perception, purchase intent, and overall ad effectiveness....
Limited-Time Offer – Buy 1, Get 1 Free Ad Testing

Limited-Time Offer – Buy 1, Get 1 Free Ad Testing

by Cultural Inclusion Accelerator | Dec 23, 2022 | Featured, Webinar

BUY 1, GET 1 FREE This is a great time for agencies and brands to leverage the CIIM™ tool to test Cultural Relevancy & DEI in all Mass Market and Multicultural & Inclusive targeted and in-language campaigns, to: Gauge cultural relevance of ads under...
Next-Level ROI: Investing in Diverse Audiences and Content (Slide Deck)

Next-Level ROI: Investing in Diverse Audiences and Content (Slide Deck)

by Cultural Inclusion Accelerator | Dec 10, 2022 | Event, Featured

Speakers: Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc. Stacie DeArmas, SVP, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen   Research from Nielsen and the Cultural...
Resilience of the Multicultural Consumer from Cultural Inclusion Accelerator™ Tracker

Resilience of the Multicultural Consumer from Cultural Inclusion Accelerator™ Tracker

by Nathanael Roy | Dec 8, 2022 | Featured, Insights

How do marketers’ message to consumers at a time where prices are rising faster than they have in decades? In this post, we’ll break down the latest numbers on how multicultural consumers are responding to price fluctuations in the economy with the bimonthly survey...
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Recent Posts

  • Most Culturally Effective Brands Overview
  • Cultural Relevance Drives In-Market Performance
  • AIMM Reveals America’s First Every Most Culturally Inclusive Brands Awards
  • Association of National Advertisers (ANA): Bob Liodice
  • Gatorade: Kalen Thornton (#1 Most Culturally Inclusive Brand)
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