


Limited-Time Offer – Buy 1, Get 1 Free Ad Testing
BUY 1, GET 1 FREE This is a great time for agencies and brands to leverage the CIIM™ tool to test Cultural Relevancy & DEI in all Mass Market and Multicultural & Inclusive targeted and in-language campaigns, to: Gauge cultural relevance of ads under...
Next-Level ROI: Investing in Diverse Audiences and Content (Slide Deck)
Speakers: Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc. Stacie DeArmas, SVP, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen Research from Nielsen and the Cultural...
Resilience of the Multicultural Consumer from Cultural Inclusion Accelerator™ Tracker
How do marketers’ message to consumers at a time where prices are rising faster than they have in decades? In this post, we’ll break down the latest numbers on how multicultural consumers are responding to price fluctuations in the economy with the bimonthly survey...
PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...