Bob Liodice, Chief Executive Officer at The Association of National Advertisers (ANA), speaks about the important of cultural relevance, DEIB, and the work being done by AIMM and the Cultural Inclusion Accelerator.
Kalen Thornton, Vice President of Sports, Entertainment, and Gaming at Gatorade, speaks about the...
Heidi Arthur, Chief Campaign Development Officer at The Ad Council, speaks about the team's effort...
Gary Osifchin, Chief Marketing Officer and GM, Hygiene US at Lysol, speaks about the team's effort...
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution