Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers × Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media...
New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic,...
Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and the percent change from the first half to second half of 2022. Cultural relevance has a strong impact on brand perception, purchase intent, and overall ad effectiveness....
Speakers: Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc. Stacie DeArmas, SVP, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen Research from Nielsen and the Cultural...