Ad Solutions

What do we measure

CIIM Scores measure Cultural Relevancy. Cultural relevance is defined by a consumer’s own perceptions of culture in communications. CIIM measures every ad and program through 10 key cultural attributes:

CIIM™ CULTURAL ATTRIBUTES

The DEI Accelerator™ measures a consumer’s own perceptions of Diversity, Equity, and Inclusion in communications. CIIM‘s DEI Accelerator™ measures every ad in three dimensions:

DEI ATTRIBUTES

WE Evaluate 7 Segments

Tested in a forced exposure format, with statistically significant CIIM scores generated for all segments

Can be included in the form of screeners, additional KPIs, Custom Segments, etc. Examples include:

  • Wealth
  • Parental status
  • Geography
  • Age Generations
  • Purchase Intenders
  • Media Language
Ensuring accurate analysis at any stage of the creative advertising pipeline across multiple media types

Solutions

Standard English and In-Language Ad Testing

What’s included in the deliverable:
-Strengths, weakness, and opportunities analysis
-CIIM scores
-Cultural Relevance measures
-Ad Effectiveness Measures
-DEI Metric
-Open-ends sentiment analysis
-3-hour work session for every 12 ads submitted 

What’s included in the deliverable:
-Strengths, weakness, and opportunities analysis
-CIIM scores
-Cultural Relevance measures
-Ad Effectiveness Measures
-DEI Metric
-3-hour work session for every 12 ads submitted

Competitor Segment Scores

What’s included in the deliverable:
– General Population Weighted CIIM Score
– Aggregated Multicultural & Inclusive CIIM Score

Open-Ends Analysis
  • Qualitative open-end analysis is based on the ad’s strengths and weakness as perceived by a segment or aggregated segments of choice (additional segment-specific open-end analyses will be subject to an additional cost).
  • Multicultural Sentiment Share based on verbatims
  • Cultural Sentiment of Key Words
  • Extended Opportunities: Summary of the ad’s open-end performance along with actionable recommendations for improving cultural relevance.
Beyond-the-Numbers Creative Analysis

What’s included in the deliverable:
– Immersion of current practices
– CIIM Score performance review
– Actionable recommendations for ad/brand improvement
– Qualitative open-ends analysis
– Best-in-culture practices

Timeline

The CIIM team can turn around your deliverables in 3-4 weeks. This timeline is only impacted by potential customizations.