Are you ready to be a Best-In-Culture brand?

Best-In-Culture Super Bowl 2021 & 2022

Super Bowl is often considered one of the biggest advertising events of the year. With such a large marketing investment from brands, our question is – which ads were able to connect to consumers on a cultural level? Here are some examples of brands that captured the Multicultural & Inclusive audiences:

*The appearance of any person or company on this webpage does not constitute its endorsement of the Cultural Inclusion Accelerator™

2021 Best-In-Culture Brand Examples
Among the Following Segments

Best-In-Culture Networks


Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution