Clients
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Best-In-Culture Super Bowl 2021 & 2022
Super Bowl is often considered one of the biggest advertising events of the year. With such a large marketing investment from brands, our question is – which ads were able to connect to consumers on a cultural level? Here are some examples of brands that captured the Multicultural & Inclusive audiences:
“Lizzo in Real Tone” – GoogleBest-In-Culture for segments…
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“GOOOOOOAL” – TelemundoBest-In-Culture for segments…
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“Thank You for Driving Thru” – McDonald’sBest-In-Culture for segments…
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“Family Super Bowl” – Weather TechBest-In-Culture for segments…
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“Welcome to the World, Baby” – HuggiesBest-In-Culture for segments…
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2021 Best-In-Culture Brand Examples
Among the Following Segments
Best-In-Culture Networks
Brands
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution