Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers × Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media...
New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic,...
Bob Liodice, Chief Executive Officer at The Association of National Advertisers (ANA), speaks about the important of cultural relevance, DEIB, and the work being done by AIMM and the Cultural Inclusion Accelerator.
Kalen Thornton, Vice President of Sports, Entertainment, and Gaming at Gatorade, speaks about the team’s effort to achieve the #1 Overall Most Culturally Inclusive Brand 2022.
Heidi Arthur, Chief Campaign Development Officer at The Ad Council, speaks about the team’s effort to achieve #1 in Diversity, Equity, Inclusion, & Belonging (DEIB) in 2022.