Content Solutions

WHAT IS IT?

CIIM™ Scores measure Cultural Relevancy. Cultural relevance is defined by a consumer’s own perceptions of culture in communications. CIIM™ measures every show and program through 10 key cultural attributes:

CIIM™ CULTURAL ATTRIBUTES

Cultural Representation

Authenticity

Unbiased

Cultural Identification

Cultural Values

Cultural Pride

Cultural Respect

Cultural Celebrations

Role Models

Positive Reflections

Our Methodology

Segments

Testing Process

  • Asian
  • Black
  • Hispanic English
  • Hispanic Bilingual
  • Hispanic Spanish
  • LGBTQ
  • People with Disabilities
  • White Non-Hispanic
  • Overall Multicultural & Inclusive
  • General Population Weighted

Testing Process

Respondents self-select shows that they are currently watching or have watched in the past from the networks they are most likely to have watched them on. 

Respondents are then asked a series of questions in each of their selected shows that are then aggregated and used to determine their ultimate cultural relevance.

Selection Process

Reach

The majority of shows are selected by utilizing the latest Nielsen NPOWER, Program rankers across Broadcast and Cable 

Top 100 shows and movies for audiences evaluated in the survey as well as composite 

Audience Composition

Top Audience composition shows with 2x the viewer composition of each segment 

Representative Casting

Some shows for LGBTQ, People with Disabilities, and Asian were added from reports from trade magazines based on inclusivity and storylines. 

Nomination

Nominees for Oscars, Emmy’s, People’s Choice Awards, Golden Globes, GLAAD, SAG, and NAACP 

Solutions

Standard English Shows Testing

What’s included in the deliverable:

  • CIIM Scores
  • Cultural Relevance Measures
  • Viewer Preference Scores

Standard CIIM Show testing sample size:General Market n= 300, WNH n=100, Hispanic English Media Viewers n=65, and Black n=65, Asian English n=50, LGBTQ n=50, People with Disabilities n=50, Native Am n=15

Standard English Movies Testing

What’s included in the deliverable:

  • CIIM Scores
  • Cultural Relevance Measures
  • Viewer Preference Scores

Standard CIIM Show testing sample size:General Market n= 300, WNH n=100, Hispanic English Media Viewers n=65, and Black n=65, Asian English n=50, LGBTQ n=50, People with Disabilities n=50, Native Am n=15