Let’s demand genuine consumer portrayals and end biases in ads to inspire change, create an inclusive society, and accelerate brand growth.
Brands with above-average cultural relevance and positive DEI increase purchase intent by up to 5 times.
Take a deep dive into the methodology of The Most Culturally Inclusive Brands of 2023 Awards here:
New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top...
Bob Liodice, Chief Executive Officer at The Association of National Advertisers (ANA), speaks...
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution