“Brands with above-average cultural relevance and strong Authentic Inclusion scores can drive purchase intent up to 7 times higher. It’s time to demand authentic consumer portrayals, eliminate biases in advertising, and inspire meaningful change—because inclusion isn’t just the right thing to do, it’s a growth driver. Explore the methodology behind The Most Culturally Effective Brands of 2024 Awards here:”
Most Culturally Effective Brands Overview
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