Next-Level ROI: Investing in Diverse Audiences and Content (Slide Deck)

by | Dec 10, 2022 | Event, Featured

Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc.
Stacie DeArmas, SVP, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen


Research from Nielsen and the Cultural Inclusion Accelerator reveals consumers are feeling unseen and underrepresented in today’s storylines. Nielsen’s representation data shows multicultural audiences are embracing inclusive streaming content. The CIIM Shows scores validate that representation must also be culturally authentic to connect deeply with multicultural and inclusive audiences. Join ANA, AIMM, CIA, and Nielsen to learn what content is rising to the top in culture and inclusivity.


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