How do marketers’ message to consumers at a time where prices are rising faster than they have in decades? In this post, we’ll break down the latest numbers on how multicultural consumers are responding to price fluctuations in the economy with the bimonthly survey...
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...
SESSION 13 from Event Designs New York, Inc. on Vimeo. ANA Measurement & Accountability Conference – September 14-16, 2022 Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales Speakers: Carlos Santiago,...
The 20th Annual Hispanic Television Summit explores the multiple ways that television programming is embracing Hispanic culture in 2022 across platforms from streaming to broadcast to traditional pay tv with a special focus on the increasing preference for programming...
– A fresh discussion on the latest trends and growing importance of accurate cultural portrayals in ads and content as these impact brands’ trust and sales growth. – Explore how brands are tracking against 2021 and cultural relevancy/DEI goals while...