– A fresh discussion on the latest trends and growing importance of accurate cultural portrayals in ads and content as these impact brands’ trust and sales growth.
– Explore how brands are tracking against 2021 and cultural relevancy/DEI goals while leveraging CIIM to embed authentic cultural insights at meaningful moments of impact.
– Join us as we hear from a panel of Best-In-Culture brands embarking on successful cultural journeys including:
o Johnson & Johnson: Tara Brooks, Consumer Insights Lead
o Indeed: Russell Lambrecht, Executive Creative Director
o Rocket Mortgage: Wilson Santiago-Soler, Multicultural Campaign Manager
o Lopez Negrete Communications (Walmart): Anne Davie, Executive Group Account