Most Culturally Inclusive Brands – Methodology Deck
Let's demand genuine consumer portrayals and end biases in ads to inspire change, create an...
Let's demand genuine consumer portrayals and end biases in ads to inspire change, create an...
New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top...
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution