The 20th Annual Hispanic Television Summit explores the multiple ways that television programming is embracing Hispanic culture in 2022 across platforms from streaming to broadcast to traditional pay tv with a special focus on the increasing preference for programming made by Hispanics for Hispanics.
Content Research Presentation and Fireside Chat: How Programmers Are Embracing Hispanic Culture in 2022
Speaker: Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc.
Research from the Cultural Inclusion Accelerator™ and CIIM™ reveals Hispanics are feeling the most underrepresented and stereotyped in storylines being produced today. Creators and media platforms can seize the opportunity to create content that is culturally relevant to Hispanic audiences. In this presentation you’ll hear about the most culturally authentic content appealing to Hispanic audiences followed by a one-on-one fireside chat on the state of Hispanic media and the important role of Spanish language content.