BUY 1, GET 1 FREE This is a great time for agencies and brands to leverage the CIIM™ tool to test Cultural Relevancy & DEI in all Mass Market and Multicultural & Inclusive targeted and in-language campaigns, to: Gauge cultural relevance of ads under...
Speakers: Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc. Stacie DeArmas, SVP, DEI, Diverse Insights, Intelligence & Initiatives, Nielsen Research from Nielsen and the Cultural...
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million Latinos have been for years the largest ethnic group in the U.S. accounting for 18.6% of the population. From the 2010 to 2020 Census the population of Latinos grew by...
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — As National Hispanic Heritage Month kicks off, a time of celebration,...
SESSION 13 from Event Designs New York, Inc. on Vimeo. ANA Measurement & Accountability Conference – September 14-16, 2022 Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales Speakers: Carlos Santiago,...
