WHAT WE DO
Origin Story
For years, investments in multicultural and inclusive segments have been held back by the lack of measures proving the value of culture and inclusion in communications. Responding to these needs, the Cultural Inclusion Accelerator™ first decoded the incremental value of deeply connecting with consumer segments through cultural relevance in ads and content with an innovative measure called CIIM™, the Cultural Insights Impact Measure™. Since 2020 to-date, CIIM™ has completed over one million individual ad tests and show/movie evaluations, guiding hundreds of brands to more accurately reflect consumers while accelerating growth. In 2022, we created two new metrics, the DEI Accelerator™ to help marketers understand the value of DEI reflections in ads, and the Diverse Media Accelerator™, to gauge the multiplier effect of diverse-owned/targeted media. We are passionate about innovating measurements and solutions so that marketers can authentically see and reflect all.
By working with us, you’ll increase your cultural knowledge, adopt new frameworks, track the cultural relevance of your work over time, and optimize your connections and growth.
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution