For years, investments in multicultural and inclusive segments have been held back by the lack of measures proving the value of culture and inclusion in communications. Responding to these needs, the Cultural Inclusion Accelerator™ first decoded the incremental value of deeply connecting with consumer segments through cultural relevance in ads and content with an innovative measure called CIIM™, the Cultural Insights Impact Measure™. Since 2020 to-date, CIIM™ has completed over one million individual ad tests and show/movie evaluations, guiding hundreds of brands to more accurately reflect consumers while accelerating growth. In 2022, we created two new metrics, the DEI Accelerator™ to help marketers understand the value of DEI reflections in ads, and the Diverse Media Accelerator™, to gauge the multiplier effect of diverse-owned/targeted media. We are passionate about innovating measurements and solutions so that marketers can authentically see and reflect all.