Maurice Cooper, Senior Vice President Marketing – Guest and Brand Experience at Target, speaks about the team’s effort to achieve the #1 Most Culturally Inclusive Brand among the Black segment in 2022. Discovering cultural relevance insights that align...
Karla Davis, Vice President of Integrated Marketing & Media at Ulta Beauty, speaks about the team’s effort to achieve the #1 Most Culturally Inclusive Brand among Hispanic English Media Viewers in 2022.
Elizabeth Campbell, Senior Director of Cultural Engagement Strategy at McDonald’s, speaks about the team’s effort to achieve the #1 Most Culturally Inclusive Brand among the Asian Segment in 2022.
The Cultural Inclusion Accelerator™ created this study with the power of CIIM™ (Cultural Insights Impact Measure™) and the DEI Accelerator™ to rank the Top 100 Brands. Watch awards be given out in the following categories: Asian Black Hispanic English Media Viewers...
Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and the percent change from the first half to second half of 2022. Cultural relevance has a strong impact on brand perception, purchase intent, and overall ad effectiveness....
