Resources
Additional webinars
Impact of Culture and DEI
The Most Culturally Inclusive Brands of 2022 (Video Recording)
The Cultural Inclusion Accelerator™ created this study with the power of CIIM™ (Cultural Insights...
Cultural Relevance is Increasing Overall – How is Your Brand Keeping Up?
Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and...
Limited-Time Offer – Buy 1, Get 1 Free Ad Testing
BUY 1, GET 1 FREE This is a great time for agencies and brands to leverage the CIIM™ tool to test...
Webinar: ANA Measurement & Accountability Conference
SESSION 13 from Event Designs New York, Inc. on Vimeo. ANA Measurement & Accountability...
Hispanic Marketing Council: Navigating an Increasingly Critical Hispanic Cultural Environment
Where is Hispanic Culture in Marketing in 2022? New research shows that Hispanic consumers,...
Blog
Most Culturally Inclusive Brands – Methodology Deck
Let's demand genuine consumer portrayals and end biases in ads to inspire change, create an...
Impact of Culture and DEI
AIMM Reveals America’s First Every Most Culturally Inclusive Brands Awards
New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top...
Cultural Relevance is Increasing Overall – How is Your Brand Keeping Up?
Here is a complete list of Multicultural & Inclusive CIIM™ Scores for each sector/industry and...
Next-Level ROI: Investing in Diverse Audiences and Content (Slide Deck)
Speakers: Carlos Santiago, Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief...
PRESS: Despite Economic Clout & A Youthful Population, Latinos Continue To Be Overlooked By Hollywood
Original Contributor: Brad Adgate (Independent Media Consultant) With a population of 62.1 million...
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution