Decoding the Value of Culture & DEI

Stronger Cultural Relevance = Greater Advertising ROI

Over 1 Million Cultural Evaluations Across Ads, Shows, and Movies

Culture Enhances Ad Effectiveness KPIs

CIIM™ Has Proven That Cultural Relevance Is Good for Consumers And Good for Brands’ Growth

Guiding Brands to Effect Social Change Through Authentic Reflections in Communications & Content

We are Passionate About Uncovering Powerful Cultural and Diversity Insights to Lift Brands’ Trust, Sales, and Loyalty

Culture Drives Viewers’ Content Preference

CONSUMERS WANT MORE FROM BRANDS

Culture Significantly enhaNces SALES LIFT

Other campaign effectiveness factors

Cultural relevance (CIIM™) and the persuasiveness it generates account for 66% of campaigns’ sales lift

When combined, Culture and DEI Significantly Lift Brand Growth

Purchase Intent

5x

Brand Trust

16x

1st Quartile CIIM & DEI Spots Lift Over 4th Quartile CIIM & DEI Spots

Cultural Inclusion Acceleratorᵀᴹ

We made it our mission to relentlessly uncover powerful cultural and diversity insights that lift brands’ trust, loyalty, and sales.
We do so by innovating inclusive measurement solutions that enable marketers to see and act on each consumer’s authenticity.

CULTURaL INCLUSION Acceleratorᵀᴹ Applications

Advertisers

Media Network & Content Developers

DEI-Marketing Leaders

Media Planning Agencies

Creative Agencies

WE Value

Innovation

Accuracy

Representation

Truth Seeking

Exploration

Cultural Respect

Path Building

Testimonials

“We know that this next generation is more diverse than the one before them, so we really lean in to make sure that we are showing our customers that we see them, we hear them, and we’re here to serve them.”

“This award reflects our commitment to connect with all our customers at Home Depot. We believe that we make meaningful connections by serving our communities, understanding our customers, and reflecting them in everything we do and in all our communications, both inside and outside of our stores.”

– Molly Battin, CMO at The Home Depot

*The appearance of any person or company on this webpage does not constitute its endorsement of the Cultural Inclusion Accelerator™

Our Clients

You can join us, and all of them in contributing to the largest growing cultural relevance metric

7 segments

14 Sectors

70 Categories

775+ Brands

With over 1.5 million individual ad evaluations

Webinar & Insights

Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution