Find Out Where Your Brand Stands!
Limited time discount of $1,000 for one standard ad copy test against sample of 425 across 7 segments with Dashboard including CIIM™ and DEI Accelerator™ scores delivered within 6-8 weeks of valid submission.
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**Limited time offer for one standard CIIM™ & DEI Accelerator™ ad copy test and Dashboard deliverable within 6-8 weeks. Procurement must be completed by January 31, 2023. Customizable add-ons available at regular pricing. Ad could be in English or Spanish. Current standard cost is $8,000 for AIMM members and xxx for non-AIMM members.
Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers
Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™
Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust
Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences
Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution