Member Participant

The Shade Room

Main Contact:

Josh Ott



Mission Statement:

THE SHADE ROOM is the pulse of culture, with the most reach and engagement in the U.S., our impactful numbers speak for themselves! We are more than just a hashtag, with 2.1 billion in weekly reach, 3.5 billion engagements annually! We’ve created a space for expression and discussion of what’s new right now. We cover it all, original shows from your favorite creators, celebrity interviews, sports highlights and hard-hitting investigative journalism — TSR is like the living room meet up after the cookout with friends while sipping Kool-Aid
from a wine glass. You’ll always walk away
refreshed and informed.

Unique Point of Difference:

At the core of our identity lies social media, which is our primary DNA. Our distinct focus on the black social community sets us apart from other publishing companies that place greater emphasis on websites, terrestrial radio, audio, or linear platforms. It is on social media where the audience is most active and engaged, and therefore, we prioritize it above all else. Our leadership and impact on social media sets us apart and makes us stand out from the rest.

Type of media company:

Video, Content Integration, Digital

Programatic Ready: DSP, SSP, Other

Focused segment:

Black, Multicultural


Black, Women


NMSDC: National Minority Supplier Development Council


Total Reach: 1.9B Monthly Video Views, 61MM combined social Reach, 3MM Website Users Percentage audience reach by consumer target segment: 78% Black (91% Black adults on Social), 72% Millennials, 65% Female.



The Digital entity is fully Guaranteed via all vendors through Raptive our Ad stack partner.
We will guarantee Demos and Impressions.

The Amazon Amp Lift study is attached above.

Partnership and Sponsorship Opportunities Available:

Original Content Sponsorship Brande Content Creation Integration In Original Content Influencer/Creator Content Live event experiential