Member Participant

NGLmitú

Main Contact:

Joe Bernard

[email protected]

917 749-7514

Website:

https://nglmitu.com/

Mission Statement:

NGLmitú is the leading U.S. Latin media and entertainment company connecting advertisers with US Latino audiences in-language, in-culture and in-context. NGLmitú is the Total Latino Experience. All generations, all cultures, all stories and voices, authentically represented, reflected, connected through original content, and the largest consumer-facing digital footprint for Latinos in the U.S. Our end-to-end offerings span ad networks, social media, content studios and programmatic.

Unique Point of Difference:

1. SOCIAL: mitú is #1 in Social for US Hispanics - An Engaged Audience of 14M Followers across Owned & Operated Social Brands and Influencer Relationships. 102M Monthly Reach. 129M Monthly Views. 2. YOUTUBE: EXCLUSIVE Video Inventory Across Partner Reserve Channels in Music, Entertainment, Lifestyle and Comedy. This is inventory EXCLUSIVELY offered by us. 3. CTV: Largest Hispanic Inventory In CTV. 4. SCALE: #1 In Video* Reaching More Than 75% of ALL US Latinos Online. (Comscore Dec 2023 Total Internet - Hispanic ALL).

Type of media company:

Audio, Video, Content Integration, Digital

Programatic Ready: DSP, SSP, Other

Focused segment:

Hispanic

Ownership:

Certifications:

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2024/02/NGLmitu-GrowthFronts-Deck-2024-2.pdf

Scale/Reach:

1. SCALE: #1 In Video +28M* Reaching More Than 75% of ALL US Latinos Online. (*Comscore Dec 2023: Total Internet - Hispanic ALL). 2. SOCIAL: mitú is #1 in Social for US Hispanics - An Engaged Audience of 14M Followers across Owned & Operated Social Brands and Influencer Relationships. 102M Monthly Reach. 129M Monthly Views.

Sizzle Reel:

https://vimeo.com/908896458

Testimonials:

Measurement:

CONTENT MEASUREMENT: We work with HYPER FOCUS ROI to offer our clients 3rd Party Brand & Content Studies to suit a variety of situations. 1. Content Effectiveness Study:Forced- Exposure, out of market. Measures impact of custom content including viewing attention, memory, reaction, action etc. Sold by # of Assets. 2. Simulated Brand Lift Study: Forced Exposure, out of market. Measures brand lift in a controlled environment that simulates a live campaign. Sold by asset or number of creatives. 3. Brand Lift Study: Measures brand lift of in-market ad campaign running across NGL Media platform. Sold by Impressions.
NGLmitú accepts a variety of 3rd party measurement, including guarantees with some partners.

Partnership and Sponsorship Opportunities Available: