Member Participant

GumGum

Main Contact:

Paul Johnson

[email protected]

Website:

https://www.gumgum.com

Mission Statement:

GumGum's mission is to shape meaningful connections in the digital world for everyone, everywhere. We're empowering advertisers to capture their audience's attention without personal data across current and future emerging digital environments at scale.

Unique Point of Difference:

GumGum is committed to best-in-class advertising technology that is data privacy compliant and transparent.

Verity™, GumGum’s contextual intelligence platform, is the most advanced on the market leveraging both Computer Vision and Natural Language Processing to understand the entirety of a digital environment with a human-like sentient, including text, image, audio, and video (on a second-by-second basis). Verity™ is the first independent ad tech platform to have achieved content-level accreditation for contextual analysis, brand safety and suitability for CTV, desktop, and mobile web by the Media Rating Council.

Verity™ is also the first contextual provider to achieve a a System and Organization Controls Two (SOC2) compliance certification. The SOC2 certification is a significant achievement and reinforces GumGum’s commitment to data safety and integrity. GumGum went through the rigorous audit process to achieve their SOC2 compliance status and will continue to go through the certification process on a yearly basis. GumGum is currently in the process to achieve its certification for its media business as well as Playground xyz’s Attention Intelligence Platform (AIP).

GumGum’s Mindset Index™ is an essential tool for brands. It’s a first-of-its-kind metric that marries the power of advanced contextual intelligence with the precision of attention measurement to help brands find new audiences with a differentiated strategy, pinpoint audience focus and engagement with their ads, and fuel elevated creative strategies with newfound content category insights.

Type of media company:

Video, Digital

Programatic Ready:

Focused segment:

Multicultural, Customizable

Ownership:

Certifications:

Media Kit (download):

Scale/Reach:

19+ markets worldwide; more than 1.5 billion uniques reached per month; 7000+ nonmajority-owned & operated publishers; 30,000+ content partners

Sizzle Reel:

https://drive.google.com/file/d/10EKtzegD8StHESIUIn1u0Q412m79-VkF/view?usp=sharing

Testimonials:

Measurement:

GumGum offers industry-standard measurements across our campaigns in addition to being leaders in advanced contextual intelligence and attention measurement. We can offer contextual insights from Verity™, attention time from Playground xyz’s Attention Intelligence Platform (AIP), or can provide measurement from GumGum’s Mindset Index™, a new post-campaign insight report fuelled by AIP and Verity™ to identify which contextual categories capture the most audience attention. Verity™ can highlight the contextual categories and sentiment of where an ad is placed, identify keywords within a page or video, and determine whether content is safe or unsafe, determining risk based on low, medium, or high level within 9 threat classifications. AIP measures Attention Time of how long, in seconds, your ad is looked at based on advanced AI models and an opt-in eye-tracking panel of over 40,000 people across the globe. Attention Time is highly predictive and is effective in optimizing for uplift. Attention Time can be broken down by format, creative, publishers, domain, and context.
With these offerings, advertisers can fine-tune their strategies, improve targeting precision, and optimize campaigns for maximum effectiveness across diverse content themes and topics.

https://gumgum.com/case-study/trevor-project

Partnership and Sponsorship Opportunities Available:

Please reach out to [email protected] to learn more.