Member Participant

COCINA

Main Contact:

Federico Gagliardone

3239195746

Mission Statement:

MECENAS shapes culture to uplift the Hispanic spirit.

The line above is what sets us apart from the pack and in turn it is our UVP.
Raising the Hispanic bar into everything we create be it a story and/or an onsite activation it’s first and foremost an opportunity to uplift the Latino community and in turn create a way in for reputable brands to sit at the Hispanic table, authentically.

Unique Point of Difference:

The sum of the parts is what makes us unique: MECENAS-COCINA has an amazing array of business units and products (Content creation expertise, Owned studios able to create both short form and long form content, access to talent and media distribution) plus Multicultural-centric brands like COCINA (gold standard for LAtin food and Lifestyle) and Starpicks (your hero’s personal video playlist) powered by advertising and innovative content.
While many companies focus on Hispanics, not all of them are minority-owned or digital first. Content focus and expertise also varies across all competitors as well as owning and controlling a Direct-to-consumer brand.

Type of media company:

Audio, Video, Content Integration, Digital

Programatic Ready:

Focused segment:

Hispanic

Ownership:

Hispanic, Women

Certifications:

NMSDC: National Minority Supplier Development Council

Media Kit (download):

MECENAS, a full-stack media company, is a leader in uplifting Hispanic culture through its diverse subsidiaries, including COCINA, a minority-owned media company co-founded by Aarón Sánchez, GAMERGY, the US edition of the world's largest International Esports and Gaming Festival, and STARPICKS, a personalized free content streaming platform. Reaching over 25 million US Hispanics online monthly and engaging a global multicultural audience through key passion points that resonate with fans, MECENAS is committed to superior storytelling and bridging brands with content.

Scale/Reach:

'- 75M devices monthly through our O&O brand and our publisher partnerships, focusing on Hispanics - Acculturation filters to determine unnacultured, bicultural and fully acculturated Hispanics - Mobile / Web formats + CTV - Custom formats and sponsorships

Measurement:

Yes. We are platform-agnostic and have worked with most measurement companies in past campaigns. We can take any pixel and report back, as well as run pre, mid and post campaign surveys to determine metrics relevant to the campaign (upper and lower funnel). Ingestion: We can ingest most 3rd party trackers for live campaigns and will pass along the performance metrics to the third-party (Nielsen, Oracle, etc). As long as the trackers are sent in the wrapper, we can traffic any unit...our tech stack is built for video ad serving solutions (ctv, olv, mobile, etc) + display. Reporting: Any post-campaign reporting will depend on turnaround time for each vendor Monitoring / Blocking: Most of these trackers can be used for monitoring. In case there's a need to use the applicable tag for blocking, we can address on a per-campaign basis.

Partnership and Sponsorship Opportunities Available:

'- Brand integration. Access to top Hispanic talent and celebrities (including our co-founder Aarón Sánchez) - Short form branded content production. Creative idea, pre and post production, including brand integration - Long form content production and distribution in major streamers in the US - Custom digital formats : sponsorships and channel takeover (on our O&O and Streaming platform)