Member Participant

The Filipino Channel

Main Contact:

Ray Olano

6504546081

Mission Statement:

In Service of the Filipino Worldwide

Unique Point of Difference:

'- ABS-CBN/TFC is the biggest creator and distributor of Filipino content globally
- TFC is the most-watched multi-cultural network on US TV, per ComScore

Type of media company:

Video, Cable TV, Linear TV, Content Integration, Digital

Programatic Ready: SSP

Focused segment:

Asian

Ownership:

Asian

Certifications:

Media Kit (download):

For more information, please visit: https://mytfc.com/advertise/northamerica

Scale/Reach:

Linear: 791K OTT: 288K YouTube: 868K

Testimonials:

Measurement:

ComScore Audience Viewership Data MOAT Analytics Google Ad Manager
Delivery of Impressions Completed Video Rates 100% SOV on Takeovers

Brand did a campaign throughout one of our shows (He's into Her Season 2) and through this, they were able to execute several branded efforts in and out of the show throughout the campaign run - from creative buys in the episodes, long and short form branded content, ads from the brand featuring the lead stars, to various branded promo materials posted on ABS-CBN social media accounts. Here are the results of the brand lift studies: Awareness: 29.1% Awareness uplift vs. control group 71.8% uplift on users who saw the ads between 11-15x compared to other ad exposure frequencies 53.9% uplift on users who saw the brand's 2 ads and He's into Her Season 2 episodes compared to those who just saw them separately or just the ads/VOD Consideration: 22.4% Consideration uplift vs. control group 712% uptick in switching from non-brand to brand's product after ads and show exposure 46.3% uplift on users who who saw the brand's 2 ads and He's into Her Season 2 episodes compared to those who just saw them separately or just the ads/VOD

Partnership and Sponsorship Opportunities Available:

See Media Kit