Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated. In 2009 there were 210 scripted programs across all TV platforms, ten years...
Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the...
When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But efforts to measure cultural...