Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups

Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups

Among the ongoing trends in the U.S., have been the growth in original scripted entertainment shows and the country is becoming more ethnically diverse. These two trends are also interrelated. In 2009 there were 210 scripted programs across all TV platforms, ten years...