Discovering cultural relevance insights that align with the brand, CIIM™ Ads testing early-stage creative to guide final creative and maximize impact for advertisers

Incorporating CIIM™ Content cultural relevance scores with reach and frequency planning/media optimizers while leveraging the multiplier impact of minority owned/targeted media through the Diverse Media Accelerator™

Incorporating DEI reflections in ads, establishing baselines, tracking DEI Accelerator™ progress, and improvement on brand trust

Applying CIIM™ Content to understand urgency to develop characters and storylines that authentically depict MC & diverse audiences

Setting CIIM™ Ads cultural relevance performance benchmarks by brand and by segment while infusing cultural insights from creative brief to final execution

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Association of National Advertisers (ANA): Bob Liodice

Association of National Advertisers (ANA): Bob Liodice

by Cultural Inclusion Accelerator | Mar 21, 2023 | Testimonial

Bob Liodice, Chief Executive Officer at The Association of National Advertisers (ANA), speaks about the important of cultural relevance, DEIB, and the work being done by AIMM and the Cultural Inclusion Accelerator.
Gatorade: Kalen Thornton (#1 Most Culturally Inclusive Brand)

Gatorade: Kalen Thornton (#1 Most Culturally Inclusive Brand)

by Cultural Inclusion Accelerator | Mar 21, 2023 | Testimonial

Kalen Thornton, Vice President of Sports, Entertainment, and Gaming at Gatorade, speaks about the team’s effort to achieve the #1 Overall Most Culturally Inclusive Brand 2022.
The Ad Council: Heidi Arthur

The Ad Council: Heidi Arthur

by Cultural Inclusion Accelerator | Mar 21, 2023 | Testimonial

Heidi Arthur, Chief Campaign Development Officer at The Ad Council, speaks about the team’s effort to achieve #1 in Diversity, Equity, Inclusion, & Belonging (DEIB) in 2022.
Lysol: Gary Osifchin

Lysol: Gary Osifchin

by Cultural Inclusion Accelerator | Mar 21, 2023 | Testimonial

Gary Osifchin, Chief Marketing Officer and GM, Hygiene US at Lysol, speaks about the team’s effort to achieve the #1 in Ad Effectiveness in 2022.
Gatorade: Kalen Thornton

Gatorade: Kalen Thornton

by Cultural Inclusion Accelerator | Mar 21, 2023 | Testimonial

Kalen Thornton, Vice President of Sports, Entertainment, and Gaming at Gatorade, speaks about the team’s effort to achieve the #1 Most Culturally Inclusive Brand among People with Disabilities in 2022.
Indeed: Jennifer Warren

Indeed: Jennifer Warren

by Cultural Inclusion Accelerator | Mar 21, 2023 | Testimonial

Jennifer Warren, Vice President of Global Brand Marketing at Indeed, speaks about the team’s effort to achieve the #1 Most Culturally Inclusive Brand among the LGBTQ+ community in 2022.
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Recent Posts

  • Most Culturally Effective Brands Overview
  • Cultural Relevance Drives In-Market Performance
  • AIMM Reveals America’s First Every Most Culturally Inclusive Brands Awards
  • Association of National Advertisers (ANA): Bob Liodice
  • Gatorade: Kalen Thornton (#1 Most Culturally Inclusive Brand)
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