- With upfronts a month away, the importance of accurate cultural portrayals in content to enhance brands’ cultural relevancy could not be timelier.
- CIIM tests of over 500 broadcast programming, streaming shows, digital native channels, and big screen movies, reveal that cultural relevancy drives content choice.
- Join us to learn the top Best-In-Culture shows by segment and what genres and networks provide more cultural alignment for brands.
- Presentation followed by a panel discussion including:
o Stacie de Armas – Diversity, Equity & Inclusion Strategist, Inclusive Audience & Content Intelligence, Cultural Anthropologist, Nielsen
o Kathleen A. Coffey – Founder & CEO, Media Framework
o Ronald Méndez – Managing Partner, Multicultural Lead, Mediacom