Best-In-Culture Content/Networks – What You Need to Know About Cultural Context Before the Upfronts

by | Apr 20, 2022 | Webinar

  • With upfronts a month away, the importance of accurate cultural portrayals in content to enhance brands’ cultural relevancy could not be timelier.
  • CIIM tests of over 500 broadcast programming, streaming shows, digital native channels, and big screen movies, reveal that cultural relevancy drives content choice. ​
  • Join us to learn the top Best-In-Culture shows by segment and what genres and networks provide more cultural alignment for brands. ​
  • Presentation followed by a panel discussion including:

o Stacie de Armas – Diversity, Equity & Inclusion Strategist, Inclusive Audience & Content Intelligence, Cultural Anthropologist, Nielsen

o Kathleen A. Coffey – Founder & CEO, Media Framework

o Ronald Méndez – Managing Partner, Multicultural Lead, Mediacom

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