MOST CULTURALLY EFFECTIVE BRANDS 2024

THE CULTURAL INCLUSION ACCELERATOR (CIA) CONGRATULATES
the WINNERS of the
MOST EFFECTIVE BRANDS
of 2024!

Among 170 brands evaluated in
450K ad evaluations against
115K consumers from 7 different segments

NEW METHODOLOGY

Brands with above-average cultural relevance and positive DEI reflections increase
PURCHASE INTENT BY 5X!

Click on each box to see the top 50 brands per advertiser category and hear from winning brands senior leaders on what it takes to create BEST-IN-CULTURE CAMPAIGNS.

Overall Population

Watch an example of Cheerios work here:Cheerios ‘Do It for Them’

TOP 50 IN THE OVERALL POPULATION CATEGORY

  1. Cheerios
  2. Colgate
  3. Domino’s
  4. The Home Depot
  5. Ad Council
  6. McDonald’s
  7. Walmart
  8. Lysol
  9. Subaru
  10. Dove
  11. Clorox
  12. Nature Valley
  13. Wendy’s
  14. Samsung
  15. Taco Bell
  16. CVS
  17. Google
  18. Walt Disney World
  19. Walgreens
  20. Honda
  21. Sargento Cheese
  22. Downy
  23. Frito-Lay
  24. Ziploc
  25. Lowe’s
  1. IHOP
  2. PetSmart
  3. Chick-Fil-A
  4. L’Oreal
  5. NFL
  6. Tide
  7. Gold Bond
  8. Adidas
  9. KFC
  10. Subway
  11. Little Caesar’s Pizza
  12. New Balance
  13. Skechers
  14. Toyota
  15. Dick’s Sporting Goods
  16. Febreze
  17. Popeyes
  18. Crest
  19. Air Wick
  20. Nissan
  21. Hyundai
  22. Nike
  23. Xfinity
  24. Sleep Number
  25. Chevrolet
Multicultural & Inclusive

Watch examples of McDonald’s past work here: McDonald’s ‘Treat Yourself and Your Grandma to a Grandma McFlurry’

Watch and example of Dove’s work here: ‘Dove vs AI Beauty Standards: Keeping It Real with the Code’

TOP 50 IN THE MULTICULTURAL & INCLUSIVE CATEGORY

  1. McDonald’s
  2. Dove
  3. Ad Council
  4. Samsung
  5. Walt Disney World
  6. The Home Depot
  7. Cheerios
  8. Walmart
  9. Frito-Lay
  10. Lysol
  11. Colgate
  12. NFL
  13. Febreze
  14. Nature Valley
  15. Google
  16. Domino’s
  17. Sargento Cheese
  18. Air Wick
  19. Clorox
  20. Downy
  21. CVS
  22. Nike
  23. Popeyes
  24. Xfinity
  25. Crest
  1. Tide
  2. New Balance
  3. Walgreens
  4. Adidas
  5. Ralph Lauren
  6. Taco Bell
  7. Amazon
  8. Ziploc
  9. Wendy’s
  10. Subway
  11. Gold Bond
  12. Target
  13. Lowe’s
  14. Chick-Fil-A
  15. IHOP
  16. Toyota
  17. L’Oreal
  18. Subaru
  19. Sleep Number
  20. KFC
  21. Neutrogena
  22. Skechers
  23. Coca-Cola
  24. Burger King
  25. Honda

 

Ad Effectiveness

Watch an example of Domino’s work here: Dominos You Tip, We Tip 2024 Commercial

Watch an example of Lysol’s work here: Skip navigation Search Sign in Lysol HERE for Healthy Schools: Lysol Minilabs Science Kits

TOP 50 IN THE AD EFFECTIVENESS CATEGORY

  1. Domino’s
  2. Lysol
  3. Cheerios
  4. Subaru
  5. Walmart
  6. Hulu
  7. Honda
  8. Samsung
  9. Ad Council
  10. Chevrolet
  11. The Home Depot
  12. Skechers
  13. Adidas
  14. Subway
  15. Wendy’s
  16. Clorox
  17. Carvana
  18. McDonald’s
  19. Dell
  20. CarMax
  21. Ziploc
  22. Little Caesar’s Pizza
  23. KFC
  24. CVS
  25. Hyundai
  1. Colgate
  2. Lowe’s
  3. Amazon
  4. Tide
  5. Febreze
  6. Eli Lilly
  7. Walgreens
  8. Taco Bell
  9. Dick’s Sporting Goods
  10. Sleep Number
  11. Google
  12. Jeep
  13. Nature Valley
  14. Nissan
  15. Sargento Cheese
  16. IHOP
  17. Target
  18. Etsy
  19. Sony
  20. Ancestry
  21. Ford
  22. Gold Bond
  23. Toyota
  24. Dove
  25. Nike
Asian

Watch an example of McDonald’s work here: McDonald’s ‘Finding the Words’

TOP 50 IN THE ASIAN CATEGORY

    1. McDonald’s
    2. Samsung
    3. Dell
    4. CVS
    5. Sony
    6. Ralph Lauren
    7. The Home Depot
    8. Lysol
    9. Nature Valley
    10. Sargento Cheese
    11. UnitedHealthcare
    12. Honda
    13. Domino’s
    14. New Balance
    15. Subaru
    16. Febreze
    17. Gap
    18. Nike
    19. Neutrogena
    20. Popeyes
    21. Sephora
    22. Ziploc
    23. Adidas
    24. NFL
    25. Olay
    1. Ad Council
    2. Toyota
    3. Pfizer
    4. Frito-Lay
    5. Clorox
    6. Milk-Bone
    7. Starbucks
    8. Air Wick
    9. Marriott Bonvoy
    10. Walgreens
    11. Pop Tarts
    12. Downy
    13. U.S. Bank
    14. American Family Insurance
    15. Amazon
    16. Dove
    17. Heineken
    18. Subway
    19. Meta
    20. Kohl’s
    21. KFC
    22. Victoria’s Secret
    23. Ancestry
    24. Burger King
    25. Heinz Ketchup
Black

Watch an example of Febreze’s work: ‘Febreze Fabric Refresher’

Watch an example of Air Wick’s work here: Air Wick’s ‘Fresh Design Makeover’

TOP 50 IN THE BLACK CATEGORY

  1. Febreze
  2. Air Wick
  3. Nike
  4. Adidas
  5. McDonald’s
  6. Popeyes
  7. Chime
  8. Walmart
  9. Target
  10. Crest
  11. Lysol
  12. New Balance
  13. Subway
  14. Xfinity
  15. Burger King
  16. Taco Bell
  17. Dove
  18. Chick-Fil-A
  19. Cheerios
  20. NFL
  21. The Home Depot
  22. Google
  23. CVS
  24. KFC
  25. Gatorade
  1. Visa
  2. Ad Council
  3. Amazon
  4. Sleep Number
  5. Colgate
  6. Gold Bond
  7. Olay
  8. Ziploc
  9. Domino’s
  10. Nature Valley
  11. Pepsi
  12. Chase
  13. Huggies
  14. Ralph Lauren
  15. Microsoft
  16. Tide
  17. Little Caesar’s Pizza
  18. Frito-Lay
  19. Clorox
  20. Levi’s
  21. Downy
  22. Walgreens
  23. Nissan
  24. Hulu
  25. IHOP
Hispanic English

Watch an example of Disney’s work here: Disney World ‘Pura Magica: Desayuno’

Watch an example of NFL’s work here: ‘The NFL Celebrates Cross-Border Pride | Por La Cultura’

TO 50 IN THE HISPANIC ENGLISH CATEGORY

  1. Walt Disney World
  2. Modelo
  3. NFL
  4. Corona
  5. Nike
  6. CVS
  7. Colgate
  8. Walmart
  9. Chick-Fil-A
  10. The Home Depot
  11. McDonald’s
  12. Dove
  13. Nature Valley
  14. Wendy’s
  15. IHOP
  16. Cheerios
  17. Clorox
  18. Lowe’s
  19. Sargento Cheese
  20. Popeyes
  21. L’Oreal
  22. Adidas
  23. Crest
  24. Ziploc
  25. Febreze
  1. Walgreens
  2. Honda
  3. Frito-Lay
  4. PetSmart
  5. Google
  6. Downy
  7. Gold Bond
  8. Samsung
  9. Domino’s
  10. KFC
  11. Macy’s
  12. Ad Council
  13. Tide
  14. Eli Lilly
  15. Dell
  16. Taco Bell
  17. Dick’s Sporting Goods
  18. Lysol
  19. Heineken
  20. Gatorade
  21. Target
  22. Sony
  23. Subaru
  24. New Balance
  25. UnitedHealthcare
Hispanic Spanish

Watch an example of Ad Council’s work here:Ad Council’s ‘Dance Spanish :30 | Alzheimer’s Awareness’

Watch an example of NFL’s work here: NFL ‘Por la cultura: la cosa más importante’

Watch an example of Expedia’s work here: Expedia TV Spot, ‘Súper abuelita’ – iSpot.tv

TOP 50 IN THE HISPANIC SPANISH CATEGORY

  1. Ad Council
  2. NFL
  3. Expedia
  4. Samsung
  5. Modelo
  6. Colgate
  7. Tide
  8. Coca-Cola
  9. Walt Disney World
  10. Skechers
  11. Progressive
  12. Pepsi
  13. T-Mobile
  14. Downy
  15. UnitedHealthcare
  16. Lysol
  17. Domino’s
  18. Walgreens
  19. Air Wick
  20. L’Oreal
  21. Little Caesar’s Pizza
  22. Chevrolet
  23. The Home Depot
  24. Aflac
  25. Dunkin
  1. Old Spice
  2. Hulu
  3. Walmart
  4. Corona
  5. Frito-Lay
  6. Cheerios
  7. Amazon
  8. Chick-Fil-A
  9. Dove
  10. Lowe’s
  11. Spectrum
  12. Google
  13. Olay
  14. McDonald’s
  15. Toyota
  16. Target
  17. Taco Bell
  18. Clorox
  19. American Express
  20. Michelob Ultra
  21. Kohl’s
  22. Dick’s Sporting Goods
  23. Nissan
  24. PetSmart
  25. Hyundai

 

LGBTQ+

Watch an example of Nissan’s work here: Nissan ‘Pride Month: Along for the Ride’


Watch an example of Sephora’s work here: Sephora ‘We belong to something beautiful’

TOP 50 IN THE LGBTQ+ CATEGORY

  1. Nissan
  2. Ad Council
  3. Sephora
  4. Hulu
  5. Sargento Cheese
  6. Levi’s
  7. Johnnie Walker
  8. Dove
  9. Frito-Lay
  10. Cheerios
  11. Nike
  12. Microsoft
  13. Samsung
  14. Wendy’s
  15. CVS
  16. Xfinity
  17. Eli Lilly
  18. IHOP
  19. Ancestry
  20. Adidas
  21. Google
  22. Ziploc
  23. L’Oreal
  24. Nature Valley
  25. Domino’s
  1. Clorox
  2. Gold Bond
  3. Neutrogena
  4. Converse
  5. Taco Bell
  6. Walmart
  7. Colgate
  8. Popeyes
  9. The Home Depot
  10. Air Wick
  11. Walgreens
  12. Subway
  13. McDonald’s
  14. Ralph Lauren
  15. Subaru
  16. Target
  17. Wayfair
  18. Hyundai
  19. Honda
  20. Sleep Number
  21. Walt Disney World
  22. Febreze
  23. Tide
  24. Dr Pepper
  25. Olay
People with Disabilities

TOP 50 IN THE PEOPLE WITH DISABILITIES CATEGORY

  1. Nike
  2. Google
  3. Xfinity
  4. Ad Council
  5. Subaru
  6. Cheerios
  7. McDonald’s
  8. Ziploc
  9. The Home Depot
  10. Gold Bond
  11. Sargento Cheese
  12. Frito-Lay
  13. Microsoft
  14. CVS
  15. Walmart
  16. Nature Valley
  17. Domino’s
  18. Eli Lilly
  19. Downy
  20. Dove
  21. Lysol
  22. Popeyes
  23. Levi’s
  24. Nissan
  25. Skechers
  1. Clorox
  2. Colgate
  3. Febreze
  4. L’Oreal
  5. Walt Disney World
  6. Heinz Ketchup
  7. Wendy’s
  8. Tide
  9. IHOP
  10. Samsung
  11. NFL
  12. Coca-Cola
  13. Toyota
  14. Taco Bell
  15. Air Wick
  16. Crest
  17. Converse
  18. KFC
  19. Subway
  20. Kohl’s
  21. Adidas
  22. Lowe’s
  23. PetSmart
  24. Honda
  25. Chick-Fil-A
White Non-Hispanic

Watch an example of Cheerios work here: Cheerios ‘Do It for Them’

TOP 50 IN THE WHITE NON-HISPANIC CATEGORY

  1. Cheerios
  2. Subaru
  3. Domino’s
  4. Nature Valley
  5. PetSmart
  6. Ziploc
  7. Purina
  8. The Home Depot
  9. Colgate
  10. Wendy’s
  11. Sargento Cheese
  12. Lysol
  13. CVS
  14. Clorox
  15. Frito-Lay
  16. Ancestry
  17. Ad Council
  18. Taco Bell
  19. L’Oreal
  20. Downy
  21. Honda
  22. Subway
  23. Lowe’s
  24. Walmart
  25. Dove
  1. Etsy
  2. Gold Bond
  3. McDonald’s
  4. Heinz Ketchup
  5. Dell
  6. Neutrogena
  7. Samsung
  8. Xfinity
  9. Dick’s Sporting Goods
  10. New Balance
  11. IHOP
  12. Chewy
  13. Google
  14. Coca-Cola
  15. Skechers
  16. Huggies
  17. Ralph Lauren
  18. Hyundai
  19. Kohl’s
  20. Walgreens
  21. Levi’s
  22. Eli Lilly
  23. Microsoft
  24. Spectrum
  25. Claritin

Let’s continue to raise the bar on genuine consumer portrayals and end biases in ads to inspire change, create an inclusive society & accelerate brand growth!